Founding Story
& Philosophy

Mike Taylor founded Pie Funds with the simple philosophy of outperforming the markets by investing in growth companies.

Having purchased his first shares at the age of 18, Mike went on to grow his own personal portfolio and then that of friends and family.

Mike worked in a number of financial roles both here and in the UK. Believing many funds were serial underperformers, he launched Pie Funds in 2007.

Fast forward over a decade, and Pie’s goal is still to focus on above-average client returns through active management, and to provide investors with outstanding client service.

Boutique.
Bespoke.
For you.

BOUTIQUE
We have an absolute commitment to providing strong performance, excellent communication and service. Pie Funds has around 3,000 highly valued clients.

BESPOKE
Pie has a range of specialised actively managed investment funds. Our fund managers focus on selecting high-growth, quality companies with great management and competitive advantage.

FOR YOU
Regular updates and a modern personalised member portal help you stay across your portfolio, whether you’re a Pie Wealth client or on track to reach other financial goals.

The industry has recognised Pie’s achievements via numerous awards and accolades over the years, but we are proud of the wealth we have created for our clients most of all.

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15 years of investing for growth

Pie Funds launched in 2007 with a founder and one fund. Today, we’re entrusted with over $2 billion of funds under management and have generated over $400m of wealth for clients over the past 15 years.*

*Client returns figure based on the combined net profit before tax from 2007 to 31 October 2023 for the Pie Funds Management Scheme and the JUNO KiwiSaver Scheme (established in 2018). Funds under management figure as at 31 October 2023, includes both Schemes. Pie Funds opened its first fund on 3 December 2007.

Pie Funds 15 years logo (2007-2022)

Five Principles of Growth

With uncertain times ahead, many clients recommended we share our investing principles more widely.


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Meet the Team

We believe in skin in the game. Investing should be a partnership and that’s why we invest alongside our clients. In fact, over $100m of the money that we manage is the personal investments of our staff, directors and shareholders (as at 31.10.23).


Pie Funds Auckland Office Photograph Learn More